A mobile-friendly website is crucial for small businesses in the digital era because it allows easy access for the increasing number of users browsing on mobile devices, improves the user experience, boosts search engine rankings, and provides a competitive edge over mobile-unfriendly competitors.
Tips, Tricks and Information
As a tradesperson, you know the importance of doing things right the first time. If you’re considering DIY web design for your website, here are some dos and don’ts to keep in mind:
- Do make it easy to navigate
- Do showcase your work
- Do focus on your unique selling points
- Do keep it simple
- Do optimise for search engines
- Don’t use low-quality images
- Don’t overload your website with information
- Don’t neglect your website’s security
- Don’t forget about the importance of website speed
- Don’t ignore the benefits of professional web design
User-centered design is important for startups to create a website or app that is intuitive, easy to use, and enjoyable to navigate.
It helps to stand out from the competition, improve conversion rates, and save time and money in the long run. By prioritizing the needs and preferences of users, startups can create a website or app that drives business results.
TLDR: To improve your SEO, you can focus on utilising relevant keywords, generating high-quality content, optimising your media, focusing on backlinks, using Schema Markup, making your website responsive, and using tools like Google Analytics and Google Search Console.
SEO is an ongoing process that requires consistent effort, but implementing these steps can help improve your website’s visibility, traffic, and clicks over time.
Google Ads is a powerful tool that can help small businesses reach new customers, increase revenue, and improve brand awareness.
With the ability to target specific demographics, operate on a pay-per-click model, provide measurable results, test different campaigns, and increase brand awareness, Google Ads is a cost-effective way to make informed advertising decisions and drive more business.
Creating a blog is an easy way to keep your website up-to-date. A blog allows you to create, publish, and manage articles on your topic of choice.
To build a blog, choose a topic such as a passion, business aspiration, or career.
Create multiple articles using good criteria such as writing at least 300 words, separating sections with headers, boldening significant parts, and linking to previous articles.
Publish at least 1-2 times per week and schedule posts to be uploaded in the future
HTTP error 404 occurs when the web server cannot find the page requested, which is usually due to broken URLs.
Having broken URLs can damage a website’s reputation and search engine ranking, as it indicates poor maintenance.
To fix this error, all broken URLs should be removed or repaired.
A free Google Chrome Extension called Checkbot can help identify broken URLs on a website.
OpenAI released a software called ChatGPT in November 2022 which is a chatbot built on top of OpenAI’s language models (GPT-3.5).
It is a free AI chatbot that can generate responses to any entry you send to it.
Although it may occasionally generate incorrect information, ChatGPT is impressive and can provide helpful answers quickly.
You can try ChatGPT by creating an account at https://openai.com/blog/chatgpt/.
ColorPick Eyedropper is a free Google Chrome extension that allows you to identify color codes on your screen with just two clicks.
It can identify HEX codes and RGB codes, making it a useful tool for anyone in graphic design, print, brochure creation, publishing, or any other field that incorporates design.
Choosing the perfect domain name for your business is not as straightforward as it may seem.
To choose the perfect domain name, you should know your services and service area, keep it concise, shop around for the best quote, and choose the right suffix that fits your business.
You should also set up your own email address upon registering a domain to increase credibility and appear more professional.
MonsterInsights is a WordPress plugin for Google Analytics that provides various features and addons to make it the most powerful and user-friendly WordPress analytics plugin in the market.
It offers Universal Analytics & GA4 for website tracking and Google Analytics 4 across devices and campaigns without any code.
It also provides eCommerce Tracking, EU Compliance, Outbound Link Tracking, Affiliate Link Tracking, Enhanced Link Attribution, File Download Tracking, Scroll Tracking, Forms Tracking, Google AMP Tracking, UserID Tracking, Logged-In User Tracking, Author Tracking, Post Type Tracking, SEO Score Tracking, Published Time Tracking, Category Tracking, Tag Tracking, Focus Keyword Tracking, Telephone & Email Link Tracking, Media Tracking, Hash URL Tracking, and Custom Events Tracking.
With these features, MonsterInsights helps users optimize their website for maximum engagement and time on site, as well as track conversions from inbound communication channels.
No TL;DR needed here.
In the world of online business, it is better to have a small presence in a big market than no presence at all.
Having an online presence means having a website, social media profiles, online blogs, and business listings, all of which can help increase your customer base.
A website is the best online presence to have, as it is up and running 24/7, marketing your business and providing a point of contact for potential customers.
To make your website more effective, include call-to-action buttons and a frequently asked questions page to make it easier for customers to get in touch with you and find the information they need.
A website is crucial for business success in 2022, as it helps convert leads into customers and allows potential customers to easily contact you.
Without a website, you miss out on leads and potential customers, and rely on unreliable methods like word-of-mouth and print marketing.
A sitemap is a file stored on your website that provides search engines with the necessary information about your pages, videos, and other media, as well as the connections between them.
If your website is linked properly, you don’t need a sitemap, but in most cases, it’s recommended.
Sitemaps improve search engines’ ability to crawl your website and find relevant information.
You can check if you already have a sitemap by adding /sitemap.xml to the end of your website’s URL.
If you don’t have a sitemap, you can create one using an SEO plugin/module or by manually writing one in XML.
XML is a coding language created to store and transport data that is easily readable.
You can create your own sitemap using XML, but it’s not recommended unless you have experience and a lot of time.
A sitemap should include the URL of the page you want to be crawled by search engines. URLs not listed won’t be crawled, making them invisible to the internet.
Add From Server is a free plugin that bridges the gap between the server directory and the WordPress Media Library, allowing you to upload large quantities of images at the same time.
As this plugin is free, there is no support, but the plugin itself is very easy to use and the user-interface is learner friendly.
Websites are crucial for business success, with 85% of users using the internet to find local businesses. Print marketing should not be the only source of marketing, especially in 2022.
A website markets your business 24/7 and can provide users with information and contact options at any time. Change may be hard, but it is inevitable and should be embraced for business growth.
SEO stands for Search Engine Optimization, which is the process of optimizing your website to be easily found by search engines like Google.
Good SEO can help your website appear at the top of search results, which can bring in more visitors to your site.
To improve your SEO, you can update your website regularly with fresh content, use the correct keywords to describe your content, and add alt text to your images to improve accessibility.
eCommerce refers to commerce conducted over the Internet, including buying and selling products and services online.
It began over 50 years ago with the founding of the first eCommerce company CompuServe.
There are five main categories of eCommerce: B2B, B2C, C2C, C2B, and B2G (business to government).
Examples of eCommerce platforms include Alibaba, Amazon, eBay, and Etsy.
WordPress powers almost 43% of all websites, making it the most popular content management system with a market share of 64.1%.
There are two versions of WordPress: WordPress.org (a free, open-source CMS that can be installed on a hosting platform of your choice) and WordPress.com (a closed-source CMS that is commercially available on payment packages and is hosted by WordPress itself).
WordPress.org has a built-in blog system, a huge plugin marketplace with over 59,266 free plugins, and easy integration with social media. Compared to its competitors, Joomla and Drupal, WordPress has a more user-friendly interface and a larger, supportive community.
Google reCAPTCHA to reduce spam, WooCommerce and Facebook/Instagram integration for easy ordering and automated stock levels, and Google Analytics for website statistics.
The article also mentions that Universal Analytics will be deprecated and Google Analytics 4 will be the new standard.