Tips, Tricks and Information

The Importance of Mobile-Friendly Web Design for Small Businesses

A mobile-friendly website is crucial for small businesses in the digital era because it allows easy access for the increasing number of users browsing on mobile devices, improves the user experience, boosts search engine rankings, and provides a competitive edge over mobile-unfriendly competitors.

Tradesperson (plumber) installing a sink

5 Dos and Don’ts of DIY Web Design for Tradespeople

As a tradesperson, you know the importance of doing things right the first time. If you’re considering DIY web design for your website, here are some dos and don’ts to keep in mind:

  • Do make it easy to navigate
  • Do showcase your work
  • Do focus on your unique selling points
  • Do keep it simple
  • Do optimise for search engines
  • Don’t use low-quality images
  • Don’t overload your website with information
  • Don’t neglect your website’s security
  • Don’t forget about the importance of website speed
  • Don’t ignore the benefits of professional web design

The Importance of User-Centered Design in Startups

User-centered design is important for startups to create a website or app that is intuitive, easy to use, and enjoyable to navigate.

It helps to stand out from the competition, improve conversion rates, and save time and money in the long run. By prioritizing the needs and preferences of users, startups can create a website or app that drives business results.

Google, Bing and Yahoo logo, three of the main search engines

7 ways you can improve your SEO starting today

TLDR: To improve your SEO, you can focus on utilising relevant keywords, generating high-quality content, optimising your media, focusing on backlinks, using Schema Markup, making your website responsive, and using tools like Google Analytics and Google Search Console.

SEO is an ongoing process that requires consistent effort, but implementing these steps can help improve your website’s visibility, traffic, and clicks over time.

5 ways Google Ads can benefit your small business

Google Ads is a powerful tool that can help small businesses reach new customers, increase revenue, and improve brand awareness.

With the ability to target specific demographics, operate on a pay-per-click model, provide measurable results, test different campaigns, and increase brand awareness, Google Ads is a cost-effective way to make informed advertising decisions and drive more business.

Ready, Set, Blog!

Creating a blog is an easy way to keep your website up-to-date. A blog allows you to create, publish, and manage articles on your topic of choice.

To build a blog, choose a topic such as a passion, business aspiration, or career.

Create multiple articles using good criteria such as writing at least 300 words, separating sections with headers, boldening significant parts, and linking to previous articles.

Publish at least 1-2 times per week and schedule posts to be uploaded in the future

The Dreaded 404 Error

HTTP error 404 occurs when the web server cannot find the page requested, which is usually due to broken URLs.

Having broken URLs can damage a website’s reputation and search engine ranking, as it indicates poor maintenance.

To fix this error, all broken URLs should be removed or repaired.

A free Google Chrome Extension called Checkbot can help identify broken URLs on a website.

Let’s discuss ChatGPT

OpenAI released a software called ChatGPT in November 2022 which is a chatbot built on top of OpenAI’s language models (GPT-3.5).

It is a free AI chatbot that can generate responses to any entry you send to it.

Although it may occasionally generate incorrect information, ChatGPT is impressive and can provide helpful answers quickly.

You can try ChatGPT by creating an account at

Identify ANY Colour Code

ColorPick Eyedropper is a free Google Chrome extension that allows you to identify color codes on your screen with just two clicks.

It can identify HEX codes and RGB codes, making it a useful tool for anyone in graphic design, print, brochure creation, publishing, or any other field that incorporates design.

How to choose the perfect domain name

Choosing the perfect domain name for your business is not as straightforward as it may seem.

To choose the perfect domain name, you should know your services and service area, keep it concise, shop around for the best quote, and choose the right suffix that fits your business.

You should also set up your own email address upon registering a domain to increase credibility and appear more professional.

Monster Insights

MonsterInsights is a WordPress plugin for Google Analytics that provides various features and addons to make it the most powerful and user-friendly WordPress analytics plugin in the market.

It offers Universal Analytics & GA4 for website tracking and Google Analytics 4 across devices and campaigns without any code.

It also provides eCommerce Tracking, EU Compliance, Outbound Link Tracking, Affiliate Link Tracking, Enhanced Link Attribution, File Download Tracking, Scroll Tracking, Forms Tracking, Google AMP Tracking, UserID Tracking, Logged-In User Tracking, Author Tracking, Post Type Tracking, SEO Score Tracking, Published Time Tracking, Category Tracking, Tag Tracking, Focus Keyword Tracking, Telephone & Email Link Tracking, Media Tracking, Hash URL Tracking, and Custom Events Tracking.

With these features, MonsterInsights helps users optimize their website for maximum engagement and time on site, as well as track conversions from inbound communication channels.

Why You Need an Online Business in 2022

In the world of online business, it is better to have a small presence in a big market than no presence at all.

Having an online presence means having a website, social media profiles, online blogs, and business listings, all of which can help increase your customer base.

A website is the best online presence to have, as it is up and running 24/7, marketing your business and providing a point of contact for potential customers.

To make your website more effective, include call-to-action buttons and a frequently asked questions page to make it easier for customers to get in touch with you and find the information they need.

Image containing the text "Why You Need A Website"

Why You Need A Website

A website is crucial for business success in 2022, as it helps convert leads into customers and allows potential customers to easily contact you.

Without a website, you miss out on leads and potential customers, and rely on unreliable methods like word-of-mouth and print marketing.

Image that reads "/sitemap.xml"

What is a Sitemap?

A sitemap is a file stored on your website that provides search engines with the necessary information about your pages, videos, and other media, as well as the connections between them.

If your website is linked properly, you don’t need a sitemap, but in most cases, it’s recommended.

Sitemaps improve search engines’ ability to crawl your website and find relevant information.

You can check if you already have a sitemap by adding /sitemap.xml to the end of your website’s URL.

If you don’t have a sitemap, you can create one using an SEO plugin/module or by manually writing one in XML.

XML is a coding language created to store and transport data that is easily readable.

You can create your own sitemap using XML, but it’s not recommended unless you have experience and a lot of time.

A sitemap should include the URL of the page you want to be crawled by search engines. URLs not listed won’t be crawled, making them invisible to the internet.

Image, Upload and Settings Icons Clipart

Easily Bulk Upload Images on WordPress

Add From Server is a free plugin that bridges the gap between the server directory and the WordPress Media Library, allowing you to upload large quantities of images at the same time.

As this plugin is free, there is no support, but the plugin itself is very easy to use and the user-interface is learner friendly.

Image with a caption that reads "Websites are Essential for Business Growth"

Why Websites are Essential for Business Growth

Websites are crucial for business success, with 85% of users using the internet to find local businesses. Print marketing should not be the only source of marketing, especially in 2022.

A website markets your business 24/7 and can provide users with information and contact options at any time. Change may be hard, but it is inevitable and should be embraced for business growth.

On the left; a magnifying glass under a globe. In the middle, a chart under a stopwatch. On the right: a flowing chart.

Tools to improve website SEO

SEO stands for Search Engine Optimization, which is the process of optimizing your website to be easily found by search engines like Google.

Good SEO can help your website appear at the top of search results, which can bring in more visitors to your site.

To improve your SEO, you can update your website regularly with fresh content, use the correct keywords to describe your content, and add alt text to your images to improve accessibility.

Left; a monitor with a shopping basket phasing into the screen and a credit card beneath, signifying online payment. On the right, a mouse/cursor clicking on t-shirts, symbolising online window shopping.

What is eCommerce? Let’s delve into it.

eCommerce refers to commerce conducted over the Internet, including buying and selling products and services online.

It began over 50 years ago with the founding of the first eCommerce company CompuServe.

There are five main categories of eCommerce: B2B, B2C, C2C, C2B, and B2G (business to government).

Examples of eCommerce platforms include Alibaba, Amazon, eBay, and Etsy.

Text, reading "WordPress powers roughly 43 percent of all websites"

Here’s why WordPress is perfect for your website!

WordPress powers almost 43% of all websites, making it the most popular content management system with a market share of 64.1%.

There are two versions of WordPress: (a free, open-source CMS that can be installed on a hosting platform of your choice) and (a closed-source CMS that is commercially available on payment packages and is hosted by WordPress itself). has a built-in blog system, a huge plugin marketplace with over 59,266 free plugins, and easy integration with social media. Compared to its competitors, Joomla and Drupal, WordPress has a more user-friendly interface and a larger, supportive community.

On the left; Google recaptcha logo, in the middle; facebook, instagram and woocommerce logo, on the right: Google Analytics logo

3 Resources YOU NEED on your website!

Google reCAPTCHA to reduce spam, WooCommerce and Facebook/Instagram integration for easy ordering and automated stock levels, and Google Analytics for website statistics.

The article also mentions that Universal Analytics will be deprecated and Google Analytics 4 will be the new standard.

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